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The brain can tell whether a story is good or not. This book uses the findings of innovative brain science research to talk about the creation of Hollywood film scripts, novels, and so on. It reveals the secrets of our brain, cognitive traps, and practical writing techniques. This book can transform an amateur writer into a master of story. Advertising professionals, journalists, and white-collar workers will also benefit from this book and transform them from listeners into excellent storytellers.
This book was written by Lisa Cron. A graduate of UC Berkeley, she worked in the publishing industry before moving to the world of television. She now works as a TV producer and story consultant for Warner Brothers, Village Roadshow, and other motion picture companies. Having witnessed and created numerous good stories, Cron has accumulated rich experience in this field and become a true master of story. Her personal essays have appeared on Freshyarn.com and the Huffington Post. She has also performed them at the 78th Street Playhouse in NYC.
