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How do we create a hot-selling technology product? How can high-tech enterprises win more business? This book tells you the marketing secrets behind high-tech products. The author, Geoffrey Moore, examines the psychological traits of different kinds of consumers, and discloses the serious marketing mistakes that are often made by high-tech enterprises. He then gives a detailed explanation of how a high-tech company could expand and secure its business, while surviving and thriving among fierce competition.
