Episodes

Every entrepreneur is eager to know what kind of startup can gain a foothold in the business world, and understand how to make innovative products, face competition, assemble teams, sell products and services, and ensure a co...

Do you run every day? Do you feel pain when you run? In fact, humans are born to run with extremely springy legs and dense sweat glands, which allow us to run and cool off simultaneously. The greatest distance runners …

Do schoolteachers cheat to meet high-stakes testing standards? Is sumo wrestling a corrupt sport? What caused crime rates in the United States to plunge in the 1990s? When you encounter these "strange" questions in this book,...

When it comes to being influential, the first thing that comes to mind is altering the attitudes and decisions of our audience through some sort of effort or skillful communication and negotiation. However, this book, “ Pre-s...

Modern marketing is essentially a war. In this war, the enemy is the competitor, and the customer is the target. If you want to defeat your competitors and occupy your targets, serving customers is just not enough. You must a...

As one of the classic works of contemporary linguistics, this book marks the beginning of the study on cognitive linguistic metaphor systems. The book is both academic and popular. It shows that metaphor is both a vocabulary ...

Homo sapiens were once an inconspicuous group in the corner of Africa. How did they eventually make it to the top of the biological chain and take over the planet? Where did money and religions originate from? Why did the …

A young hedge fund manager won the auction for a charity lunch with Warren Buffett, the Sage of Omaha, with a bid of $650,100. The meal with Buffett turned out to be the most valuable lesson in his life. Through …

In the 1980s, RJR Nabisco, the producer of the well-known Oreo cookie brand, was acquired by a securities company at a whopping price. The acquisition approach is a classic example of a leveraged buyout. By gathering first-ha...

Memories help us to truly know ourselves. We rely on our memories to discern our identity, status, and expectations. However, the physiological mechanism of memory is inherently unreliable, not to mention that there is consta...

In the course of human evolution, our ancestors often encountered problems related to survival or reproduction. To solve these problems, we have evolved a unique set of psychological mechanisms and behavioral patterns that en...

This book examines some common phenomena in daily life from the perspective of behavioral economics, in order to reveal irrational factors in human behavior. It analyzes the external and internal reasons for irrational behavi...

At least a third of the people around the world are introverts. In a culture that prefers extroversion, introversion is regarded as an inferior personality trait. By introducing many studies from leading psychologists in the ...

Pursuing simplicity and ease of use is human nature. Simplicity and ease of use are the keys to winning users and determining the life of a product. Based on more than 20 years of practical experience, Giles Colborne has prop...

The rapid development of Internet technology and smart products has provided people with a lot of convenience. Meanwhile, all kinds of notifications and messages mean people's working time has become highly fragmented. The au...

This book is an investment amateur’s guide to stock investment written by Peter Lynch, which reveals his life experience in stockpicking. It is not only a memoir of his personal stockpicking, but also provides a good course i...

People can sometimes take advantage of you, or perhaps you feel that it’s difficult to say no. These are both manifestations of a loss of control in your life. To have a balanced and healthy life, clear boundaries are essenti...

Human consciousness is invisible and impalpable; it seems to be an untraceable mystery. Throughout history, consciousness has always been a conundrum for scientists. The author of this book, Stanislas Dehaene, combines his cu...

In contemporary society, almost everyone suffers from anxiety. To cope with it, people turn to psychologists, books, and radio stations for help. However, they eventually find that even after spending so much time and energy ...

Have you heard of Condoleezza Rice, the former United States Secretary of State? Do you know how she, as a black woman in America, found her place in society? This bookey will tell you how Rice’s family gave her the …

Many people are familiar with the name Warren Buffett. Buffett is a world-renowned investment wizard and a representative figure of the philosophy of value investing. Known as the “Oracle of Omaha”, Buffett has been able to c...

There has never been a written work of world history that is as concise and vivid as A Little History of the World . Guided by the author’s elegant brushstrokes, we can enjoy an uninterrupted view of this historical panorama....

On 11 March, 2011, a massive earthquake in Japan caused a super-tsunami. Seventy-five students unfortunately died while in the care of their teachers. Seventy-four of them perished in just one place, the Okawa Primary School....

Enron spent 16 years becoming a historic American business giant and a rising star in the natural gas industry. However, in just one month, it squandered 65 billion dollars’ worth of accumulated assets. It suddenly declared b...