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May 7, 2020

Irresistible: The rise of addictive technology and the business of keeping us hooked. Understanding behavioral addiction and using it for good.

Irresistible: The rise of addictive technology and the business of keeping us hooked. Understanding behavioral addiction and using it for good.

Continuously updating Facebook, playing games all day long, and exercising even when injured, behavioral addiction brings temporary pleasure but harms long-term happiness. Have you considered getting rid of these habits? This book will take us through the history of behavioral addiction and the biology behind it. We will see how our addictive experiences are engineered, how we can get rid of them, and how we can even use addictive mechanisms to change our behavior for the better.