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You probably are familiar with company performance. But what affects performance? Is it the corporate culture, customers, values, or managers? If what affects performance is a factor that is known for certain, then why is our company performance not improved after implementing the same strategies that top companies such as Toyota and Starbucks use as revealed in various management books? In fact, factors that affect performance are uncertain. We are often misguided by business delusions, thinking that we operate in a world of certainties. So, what are these delusions? And how can we improve performance in a world of uncertainty?
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