#009 Tips for Going Live with Video

The recent launch of LinkedIn’s live video service got Brandon thinking about what actually makes for engaging video content and how each person can tailor theirs to a specific audience and/or platform to get the most bang for their buck—that is to say, every dollar spent on video and broadcasting equipment. It takes more than a high quality camera and microphone to make videos people actually want to tune in.

In this episode, Brandon lays out his 7-step method for creating high quality and attention-grabbing video content.

The Finer Details of This Episode:

• Invitation: Let people know about your product or service and where/when they can see it.
• Context: Consider who you want to talk to and if the platform you’re using is appropriate for that audience.
• Relevancy: Does what you’re talking about matter to your audience?
• Engagement: Acknowledge your viewers and make them feel like they’re part of your production.
• Answer questions: Can you provide your audience with the information they’re seeking?
• Tell stories: Don’t just drop facts; use your presentation to craft a narrative that pulls people in.
• Energy: Find a pace that holds your audience’s attention while not wearing yourself out.

Quotes:

“There’s no point in slowing your feed down and your recordings down to incorporate people when there’s not gonna be people there.”

“The content should fit the context of the platform.”

“You are setting the pace for how your audience interacts with you.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!