#012 Humanize Your Brand With Live Video and Bots

Some of the hottest marketing trends and useful tools to reach your customers authentically are livestreaming and pre-programmed messenger bots to breathe life into your marketing and make it accessible to any curious customer, even if you’re technically not there to answer their questions. So listen, take notes, and get on top of these things now so you aren’t playing catch up in a few years.

In this episode, Brandon explains how you can do more with less using a single live video, lays out how you can tag your way to success, and has some tips for how you can spice up boring old emails.

The Finer Details of This Episode:

• Live videos and bots allow us to interact directly with our customers and get instantaneous feedback.
• Why a simple Facebook live video, for example, can provide a wealth of engaging content from podcast audio to images to blog posts.
• More and consistent content gets the attention of not only your users/readers but the algorithms that push your brand to the top of search results.
• Chat/messenger bots on your site can instantly provide curious users with needed information and make them feel welcome even if you technically aren’t available.
• Smaller brands can excel at adopting these techniques—when they have the time—because they can pivot much more quickly than larger brands.
• Using live video to create appointment viewing.
• Instead of sending the same promotional email out to your entire base of followers, try to tailor different versions to specific demographics within that community.
• More tags and more keywords = more often your bots can provide specific answers to inquiries.

Quotes:

“Put out live content and use that to feed the machine of your media platforms.”

“You are using your communication as a way to better connect with customers and as a way to solve problems.”

“If you can focus on building community and listening to community, you are at such an advantage.”

“You need to figure out how this stuff’s used and play with it while you still have the permission to make mistakes.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!