#020 Jenn Herman | Instagram Branding for Dummies

Jenn Herman is an author, speaker, blogger and “Instagram expert.” As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn’s Trends to examine how the web’s biggest brands make themselves household names.

In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody’s discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint.

The Finer Details of This Episode:

How Jenn went from just casually browsing Instagram to mastering it.
What exactly are Instagram “pods,” and how do they negatively impact the underlying algorithms?
Breaking down how Instagram’s central content recommendation algorithm works.
Jenn’s “quality over quantity” approach to accumulating Instagram followers.
Why Instagram can be so valuable to an entrepreneur.
How you can get your brand going on Instagram and why you should switch over to a business profile.
The reason you need to attach a singular, identifiable job title to your Instagram profile.
What is a user going to get out of engaging with your profile?
The do’s and don’ts of attaching a name, face and logo to your profile.
What it means to post “thumb-stopping” content.
Why you’re better off putting your money into ads rather than a photoshoot.
At what point should you consider outsourcing content creation?
Why establishing a brand should always come before getting your sales numbers up.
What Jenn has planned in the near future and what her ideal customer testimonial would be.

Quotes:

“I fell into this niche of being an Instagram expert because it was just something I loved and I genuinely put the time and effort into it.”

“This is all organic, targeted growth versus just saying ‘Here’s a bunch of people that like me’.”

“I’d rather have ten thousand followers and like a ten percent conversion rate versus a hundred thousand followers and like a half a percent conversion rate.”

“For me Instagram, as a community-building tool, is unmatched.”

“Most people that read your bio are only ever gonna read it the first time they come to your profile.”

“People tend to connect with humans more than they connect with logos.”

“Nobody can talk to your brand better than you.”

“In the long run, the branding gets you more sales, but the branding is what gets you there.”

Mentions:

Instagram, TSA, The Love Bomb Co., The Royal Family, Sam Edelman, Samsung, E! News