#028 Freestyle Friday - Building Word of Mouth Brands

This week’s Freestyle Friday is focusing on the marketing tactics you should use to build up your word-of-mouth businesses. Focus not on the people who find your content passable or “meh,” but those who genuinely love it, since they often end up being your top referrers. Forge strong personal connections with these customers that makes them want to spread the word about what you have to offer.

In this episode, Brandon breaks down why direct referrals bring in a lot more customers, explains how you can reach out to and strengthen your relationships with top referrers, and asks you to consider the best kinds of customers who can bring in more business for you.

The Finer Details of This Episode:

• Why Brandon sees a silver lining his first three-star rating on Apple Podcasts.
• The “95:5” ratio that word-of-mouth referrals are capable of.
• The reason Brandon talks to his clients about referrals even before they get into logos or websites.
• Don’t be apprehensive about asking your most loyal customers how they heard of you, or who told them about you.
• Make a point of rewarding the customers who do bring you referrals—it incentivizes them to bring in more.
• Brandon’s challenge: this weekend, take a minute to write down a list of 10 types of people who would be effective at bringing in new business for you.
• Figuring out your niche is key to discerning who will bring you the best referrals.
• Do more than send your top referrers a thank you message; have a conversation with them. 

Quotes:

“Your referrals are gonna drive your business.”

“The majority of your business will be because of happy customers.”

“Bring some value and some way back to the people that are pushing you to the customers that are coming in the doors.”

“You just gotta wrap your mind around what people would say about you when you’re not in the room.”

“I’m trying to help every single person I encounter in one way, shape or form.”

“What is that framework that you are telling people that makes them think of you?”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!