#030 Brand Truth: What Makes Your Business Different

What brings value to your customer and makes them choose you instead of the competition? And before you say your product or service, remember that every company out there offers a product or service as a baseline. You need to find something around your product—your customer service, your message, your whole vibe—that will make you stand out in a sea of similar services. What’s unique about your company? What inspired you to start it in the first place?

In this episode, Brandon explains why having a “quality” product isn’t nearly enough in today’s market, lists the myriad of other ways you can stand out from your competitors, and breaks down how you can figure out your strongest selling point.

The Finer Details of This Episode:

• Saying you have a quality product or service doesn’t mean much in a market flooded with them; find something specific to say about your materials or awards.
• Being the most convenient option may attract customers more than a low price point can.
• Innovation can be tricky if you’ve been around for a while, but it can take many forms.
• Do an audit and figure out where you have an advantage over your competitors.
• What’s the emotional truth behind your business that resonates with your customers’ deeper desires? 

Quotes:

“Don’t just say you’re high quality, come up with examples that explain why.”

“There might be ways to innovate in your space beyond your actual physical product.”

“You need to hone in and find out what sets you apart. That’s how you get to your brand truth.”

“There’s always little things you could be doing to take advantage of being a little bit more nimble than the big guys.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!