#038 Mike Kim | Branding You

Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance.

In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity.

The Finer Details of This Episode:

The value Mike finds in developing a personal brand.
Why Mike sees personal brands becoming mainstream in the next few years.
Mike defines the three “V’s” he uses to determine a brand’s effectiveness.
Making sure your image, your messaging and your product are in proper alignment with one another.
How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage.
Why Mike believes Vince McMahon of WWE excels at personal branding.
People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible.
How Mike structured his content mastery strategy.
The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands.
Why Mike is saddened by the “fish tank” that is mainstream employment.
How adult and professional life strip people of the abundance of guidance they’ve received up until that point.
Who Mike thinks is currently killing it in the personal branding space.