#053 Yvonne Heimann | Bulletproof Your Business

Yvonne Heimann is CEO of Pacific Crest Media, which helps its clients develop a recognizable online presence, as well as the owner of and mentor at Ask Yvi, her own efficiency consulting firm. Yvi helps entrepreneurs determine the most effective ways to make their businesses work for them rather than the other way around, and is on a mission to help with “bulletproofing” your business—essentially making sure your business can run in your absence in case of emergency or another priority.

In this episode, Yvonne discusses the very personal loss that shaped her path in life, explains how experimentation factors into nearly every part of her day, and emphasizes the importance of establishing trust with your customers over nearly everything else.

The Finer Details of This Episode:

Yvonne explains how she helps her clients out by effectively becoming a project manager for their businesses.
The family tragedy that made Yvonne realize how her business wasn’t secure in the event of an emergency.
How efficiency and experimentation are as much a part of Yvonne’s life as they are part of her work with clients.
Yvonne describes the origin and underlying ethos of her Bulletproof Business Planner.
Boundaries and the right tool: the secrets to Yvonne’s success communicating with others.
The highs and lows Yvonne encountered launching and building up her business, as well as how her successful Facebook community developed.
Why regardless of how technology evolves, you will always need to network effectively in order to succeed.
Whether Yvonne thinks branding or selling is more important, and why it isn’t a necessity to stay “relevant.”
Why knowing a customer trusts her is the best testimony Yvonne could possibly receive.