Boost Your Aesthetic Intelligence with Pauline Brown | BBB 108

Pauline Brown is a longtime leader in luxury goods and former Chairman of LVMH North America, renowned for acquiring, building, and leading some of the world’s most influential brands.

Today we talk about her new book "Aesthetic Intelligence", the idea behind it and how to use it to help deliver your brand to your customers.

Highlights from the episode:

• What aesthetic intelligence is about
• Why is it relevant today for businesses and marketers
• How to get started telling your story using aesthetics
• How senses can improve customer experience and create a stronger connection with them
• Four steps to develop your aesthetic intelligence
• What are the good and the bad examples of it

Quotes:

"Perfection is not interesting"

"One of the most powerful ways to connect with people is through their senses."

"Why don’t we double down on what we do so well and bring those values and the sensibilities to our work lives in a way that feels good and I think gets results."

Episode Links:

Pauline’s site: https://www.aestheticintelligence.com/

Pauline’s Instagram profile: https://www.instagram.com/tastemakerpauline/

Get Pauline’s book at: https://www.amazon.com/Aesthetic-Intelligence-Boost-Business-Beyond/dp/0062883305

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