Creating Online Courses with Paddy McGill

Marking a milestone, this episode of Brands on Brands on Brands is the first to be recorded from a Facebook livestream! Our guest for this special occasion is Paddy McGill, head of partner and affiliate marketing at Thinkific, a software platform that makes it easy for entrepreneurs and small business owners to design and distribute online courses. Paddy’s years in online marketing have taught him there’s really no limit to what kind of course you can put out into the world—the secret is finding your niche and catering to its needs.

In this episode, Paddy discusses the essential ingredients of a successful video course, explains the vital relationship between courses and their communities, and breaks down the balancing act of submitting tactical instructional videos.

The Finer Details of This Episode:

How Paddy thinks the spread of online courses will have an impact on the future of college and university programs.
What’s the difference between the online courses Paddy specializes in and the ones offered by colleges?
Paddy lays out his ingredients for a successful online course.
Do courses grow out of communities or vice versa?
How to optimize your courses to ensure people are getting the results they need.
Really figure out who you’re trying to reach with these courses and cater to them—don’t be afraid to seek a niche!
How Paddy and his colleagues go about determining if a course has value or not.
On the benefits of testing the waters before you actually launch your course.
What are the most offbeat and unique courses Paddy has seen in his time?