Fanocracy with David Meerman Scott | Ep. 201 (Rebroadcast)

Today's guest is someone I have really wanted to talk to for a while, and we’re going to be talking about fandom together. His name is David Meerman Scott, and he's got a book that recently came out called Fanocracy.

David is internationally acclaimed marketing and sales strategist, author, and keynote speaker. Now he's here talking about how fandoms can be built into the community, into the fabric of your business so that you can figure out how to connect better with your customers, build your stronger brands and businesses, and move them forward.

HIGHLIGHTS:

Discover why people want to connect with your brand
Learn how to create a human connection
Find out how your passions support your fans

QUOTES:

"I believe that the pendulum has swung too far in the direction of superficial online communications at a time when we're just so eager for true human connection."

"We all have ways that we relate to the things that we're a fan of. As fans, we feel ownership over the things that we're a fan of."

"The idea of breaking down barriers is how can you let people into your inner sanctum? How can you give them a peek at something that they're not normally able to see?"