Find Your Voice - Personal Branding (Part 1 of 3) | BBB 095

Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.

The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.

The three topics covered in the series are:

1) Finding your voice and message

2) Building a community

3) Creating impact

Today we dive in to finding your voice and message. The three components of finding your voice are: 1) positioning, 2) platform, and 3) social proof.

Here are the highlights from the episode:

• Creating content is the best way to find your voice. As you create you will see themes develop which you will become known for.
• Positioning is the first step as it helps you know why people should choose you vs the competition. If you don't own what makes you unique, you are missing a huge opportunity. Once you have a position, you then need to carefully tell your story to highlight your position.
• The second step in finding your voice is to build a platform. Most people just post on social media channels, but you need to people people from social media into your world through content platforms such as your blog, your podcast, or your Youtube channel. These are the key channels where you can create a catalog of your ideas and content that is searchable. Now you have a place to point people that enter your world.
• The third step is to create social proof. This is about leveraging your content to demonstrate authority through both your ideas, and through association with the guests that you interview or co-create with. Outside of content on your own platforms, you have to find a way to share your knowledge with other people's channels. Get featured in known publications in your industry or be active in your industry circles and let people know about your content.

If you take these three steps you will be well on your way to finding your voice and honing your message. As you find your voice, you will be better prepared to take the next step in your personal branding journey which is building your community. We'll talk about that on the next show!

Episode Links:

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