How to Create a Content Distribution Process | Ep. 136
Brands On Brands On Brands - October 14, 2020
A content distribution process might not be something you've ever thought about. As a solo content creator, you need systems, tools, and sometimes other people, to help you put your content out there in more places. How nice would it be to save some time and money?
The only way to make it work is to build the infrastructure to handle that work.
Today we're talking about three important tips to create your successful distribution process.
Highlights:
- Learn how to create systems for your business
- Discover new resources
- Find out when you need to bring in help
- Figure out what your strategic operating procedures are
- Optimize your processes
- Understand that there are different tools for different seasons
Quotes:
"Think about what things you're doing over and over and over again, and write them down. A lot of people call these SOPs, or strategic operating procedures. All the big businesses have them."
"You, as a content creator, can design those as well. And when you design something like that, you can pass those rules on to other people to execute."
"You can start to optimize your process to get better and better at doing it. Then, as you introduce other people into the system, they can add their thoughts and feedback to continue to make your processes better."
"Tools help us get work done. They make us faster, better, stronger, smarter, whatever that thing is. More efficient. "
"Instead of being intimidated by something, talk to the people who know how to do it, so you can figure out where to start and how to make it work for your business. Don't just sit there on Google all day. Find the people who have done it, and learn from them."
Show Links:
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
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Talk soon!
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