Brands On Brands - November 17, 2021
This week we're talking about getting your podcast discovered. I know most of us want a bigger audience. We are creating this great content and we are hoping the right people can find it.
The way I see it, podcasters are artists. Unfortunately, getting discovered as a podcaster is not easy, just like musicians, artists, and actors. A lot of artists have realized that if they truly want to make it in this business, they've got to create that path themselves. I'd give you that same advice as a podcaster.
HIGHLIGHTS:
- Discover specific ways others have created their path
- Find out what skills you need to develop
- Know that you can succeed and be discovered
QUOTES:
"The way I see it, podcasters (like a lot of other people that are out there building something from scratch) are artists."
"As an artist, you can't just be a creator. You also have to be someone who studies media, who studies marketing, and who studies branding."
"Not everyone blew up overnight in either of these spaces. A lot of them had to keep on putting in the time and trying different things, getting better and better, and building an audience over time."
RESOURCES
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
New to the show? Check out some of our most popular episodes.