Magical Marketing Systems with Brooke Sellas

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. Brooke also co-hosts the podcast Marketing Companion with Mark Schaefer, which covers a wide and informative variety of topics in the marketing world.

In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as explains how to carve out your niche on the web.

The Finer Details of This Episode:

How Brooke sought out and went about collaborating with Mark Schaefer.
What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business.
When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product.
Why templates are key to streamlining your work as a marketer and getting the most bang for your buck.
Some of the tools and content management systems Brooke uses in her marketing work.
What factors you should consider when seeking out a branding specialist for your own company.
Who is Brooke and B Squared Media’s ideal client?
Why Brooke and her colleagues offer “customer care” as opposed to “customer service.”
The reason Brooke went from thinking selling was more important than branding to the other way around.