Make an Impact - Personal Branding (Part 3 of 3) | BBB 097

Today we talk about making an impact with your customers for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.

The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.

The three topics covered in the series are:

1) Finding your voice and message

2) Building a community

3) Creating impact

Today we dive in to creating impact. The three components of creating impact are: 1) frameworks, 2) tools/skills, and 3) value exchange.

Here are the highlights from the episode:

• When you build a community you have the opportunity to learn the challenges of your people and to help them solve problems.
• The first thing you need to help solve people's problems is a framework. This allows you to be consistent with how you people without having to reinvent the wheel every time. It also is something that can be ownable and uniquely yours which sets you apart from the competition.
• Also, when you have a framework it means you are able to repeat success from client to client and you can find where you can make your process better over time.
• The second thing you need to make an impact are tools and skills to share with your clients. As you find tools that you've seen results with, you can recommend them and save people time as a trusted adviser. You also have tactical skills that you've developed that you can pass on and save people the time it takes to learn through trial and error.
• The final thing you need is a value exchange. You need to create something that actually helps people, makes their lives easier, or creates some kind of change for them. They need to leave ahead of where they started.
• Also, that value needs to be exchanged. People only value what they pay for and it holds them accountable to the work they need to do on their end to succeed. Your goal is to prove that the value extracted was far greater than the initial investment.

Also this connects beautifully within the circle of the personal branding framework. If you are missing any one of the three you'll find it difficult to succeed and grow.

Episode Links:

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