Paid, Owned, and Earned Media - Part 1 of 3 | Ep. 138

A lot of you are out there making content, and you’re wondering, “How can I get people to find what I create?” Because if no one finds what you’re making, that's obviously a huge waste of time.

When you're putting all this work into your content, you want people to listen to it. It's your job to figure out how to help people find the content you've created and to do that, you need to understand how media channels can help create content discovery.

Highlights:

• Learn what owned media is 
• Understand how owned media helps lead to discovery
• Master how to optimize your content
• Find out different tactics for discovery

Quotes:

"Your content discovery plan really should be built on the foundation of owned media, so that’s why I wanted to start with this."

"The most ownable medium is your website because you actually pay for the hosting of that. You build it, you control it, and it features the content you create."

"Why is that owned media important? Because it tells your story. It shares your message and positions you as the authority or as a prominent player in your industry."

"It's great to create things, but what you want is a place where you can take what you've created and connect it to the people who are going to listen to it."

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
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• Built to Serve with Evan Carmichael

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Talk soon!