Paid, Owned, and Earned Media - Part 3 of 3 | Ep. 142

Welcome to part three of our series on using media for content discovery. Today we're talking about paid media. If you've hit a plateau with your organic content, it's time to pay for ads and exposure to your audiences.

You can use different types of media to drive content discovery. This is something a lot of us forget about, but it's important because once you go through the trouble of creating it, you want people to listen to it.

HIGHLIGHTS:

• Discover exactly what paid media is
• Learn when you should invest in it
• Understand how paid exposure will work for you
• Find out the first steps you should take

QUOTES:

"At some point, you will hit a plateau in what you can do organically. At that point, the only way to reach more people quickly is to pay for it: to pay for ads and pay for exposure to those audiences."

"The hardest thing is to finally have something that works and to wait for people to show up. What you need is to put as many people in front of you as possible."

"More exposure might mean more people, but it might also mean more frequency of message."

"Fast growth isn’t going to happen organically, because organic growth by definition has to happen in a natural way over time. The only way to speed up that process is to invest."

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!