Rebroadcast: The Most Human Brand Wins with Mark Schaefer

Welcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve.

Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark is a marketing strategy consultant, keynote speaker, and author of Marketing Rebellion: The Most Human Company Wins. You can read about his thoughts on the profession on the blog {Grow}, or even hear about them on the podcast he hosts, The Marketing Companion.

In this episode, Mark explains how you can make your brand more human and engaging, discusses what you should be doing to forge connections with your customers, and speculates on how we’ll need to adapt branding for the next generation.

The Finer Details of This Episode:

What inspired Mark to write his newest book and how all of his writing fits into a singular overarching narrative.
Why he’s concerned marketing agencies haven’t evolved enough with the times.
How Mark’s grandfather inspired him to forge a career in marketing.
The benefits of working to find a groove with customers rather vs. trying to change them.
A few lessons that marketers and entrepreneurs can take away from Mark’s book right this instant.
Is branding or selling more important for a business in the long term?
Why Mark respects Glossier founder Emily Weiss and what he thinks other marketers can learn from her.

Quotes:

“With this power shift, the whole world of marketing has now moved over to our customers.”

“Our company cultures have not kept up with the pulse of popular culture and our consumers.”

“I think the best storytelling will make the customer the hero.”

“I’ve built a platform where people believe in me, they trust me and they listen to me. That’s a great opportunity to create some good in the world.”

Guest Links:

Website: www.businessesgrow.com

Book: Marketing Rebellion: The Most Human Business Wins

Podcast: The Marketing Companion

Blog: {Grow}

Twitter: @MarkWSchaefer

Facebook: www.facebook.com/mark.schaefer3