TikTok Tactics with Collin Castrina | Ep. 129

TikTok is the place to be if you're looking for organic growth. There are more watchers than creators on the platform right now, which means your content can be seen by more people.

Collin was able to quickly jump from zero to over 4 million views and over 350,000 followers. If you want to hear how he did that, keep listening because there are nuances to this. It isn't just getting lucky. You actually have to figure out what the strategy is going to be that you can apply to your business.

Highlights from the episode:

• Why you should consider TikTok
• What to create
• TikTok strategy tips
• Collin's personal TikTok journey
• How to test what works for you
• How to repurpose TikTok content
• How to establish your authority on the platform

Quotes:

"Number one, I would definitely find out what you would enjoy posting about every single day. What do you want to be known for? If one of your videos went viral, would you be able to do it again?"

"You need to catch attention because if you don't catch attention, people are scrolling so fast and they want the dopamine hit so much that if you don't get their attention fast enough, they're just going to scroll."

"If you're new, I would post three to five times a day. One a day is fine because if we set huge goals and we don't meet them, we usually just give up. So make sure that you're actually meeting what you want to do."

"For anyone listening, this gives you a reason to get started right now. Your life can change. You can get 10,000 followers in a week if you really push and found something that works."

"It's not like any other platform where you really have to build something up. It takes one video for you to be very successful in the platform and blow up."

"You have to test until you find what is gaining traction for you. Don't give up because one content strategy didn't work."

Guest Links:

Collin's Instagram, TikTok, and Twitter

TikTok Blueprint

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

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Talk soon!