On this week’s Chefs Without Restaurants Podcast
On this week’s podcast, I discuss the dangers of free work for personal chefs. As a personal chef, my business is centered around providing my clients with a restaurant-style experience in the comfort of their own home. This includes personalized menus, table service, and even bringing my own cooking equipment and dishware. However, one mistake I made in the early days of my business was thinking that attending events and giving out free food was a good way to market myself and attract paying customers. In this post, I’ll share some of my experiences with this approach and why I believe it ultimately doesn’t work.
The Problems with Free Work
One of the main issues with doing free work is that it can be difficult to effectively showcase your skills and services when you’re limited to a small, sample-sized portion of food at an event. My business is based on providing an in-home dining experience with personalized menus and table service, which is not something that can be easily translated to a six-foot table in a mall on a Sunday afternoon. Additionally, the caliber of food I’m able to give away for free is not going to be on par with what I’m able to serve at a full-scale dinner event.
Another issue with free work is that it can be time-consuming and costly. For example, I once paid to have a table at an event and gave out hundreds of portions of free food, only to have people come by, grab a bite, and move on to the next table without taking a business card or showing any real interest in hiring me. Similarly, I was once convinced to do a dinner on a boat, which involved a lot of time and effort setting up and preparing food on a grill. While I had hoped to get some exposure to food media and potentially land some gigs as a result, the event ended up being a disaster and I didn’t end up getting any new business out of it.
The Better Alternative
Simply put…Don’t do it. After experiencing a number of failures with this approach, I’ve come to the conclusion that it’s not necessary (or even effective) to do free work in order to succeed in business. I’ve found that my skills and services are valuable enough that I don’t need to give them away for free in order to attract paying customers. Over the past five years, my side hustle has become my primary source of income, and I’ve been able to build a successful business without having to attend expos or work for free.
Final Take-away
Doing free work as a personal chef (or in any creative or service-based business) is not a successful marketing strategy. While it may seem like a good way to get in front of potential customers, it’s ultimately time-consuming, costly, and might not effectively showcase your skills and services. Instead, focus on the value you can provide to your clients and charge accordingly. This will not only help you build a successful business, but it will also help you attract the right kind of clients who are willing to pay for your services.
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