In this episode of Chefs Without Restaurants, Chris Spear sits down with Meghan Kix for part 2 of their discussion on marketing and branding. You can find part 1 here (https://www.podpage.com/chefs-without-restaurants/mastering-your-brand-with-meghan-kix-a-deep-dive-into-marketing-and-branding-for-food-entrepreneurs/) . Meghan's a marketing and branding specialist who's worked with major brands like Flying Dog Brewery, and now runs her own full-service creative agency, BeeCat Creative.
They explore how to effectively manage client expectations, the importance of automating processes to save time, and how to strike a balance between providing excellent service and maintaining personal boundaries.
Meghan shares insights from her extensive experience in creative strategy, discussing the value of nurturing customer journeys and creating authentic brand experiences. The conversation also touches on the pitfalls of social media marketing, the importance of quality over quantity, and how businesses can stand out by being true to their values.
MEGHAN KIX & BEECAT CREATIVE
BeeCat Creative Website (https://www.beecatcreative.com/)
BeeCat Creative Instagram (https://www.instagram.com/beecatcreative)
Meghan Kix on Instagram (https://www.instagram.com/meghankix)
Meghan's Portfolio of Awesomeness
(https://www.meghanhessler.com/) Playlists That Don't Suck (https://l.instagram.com/?u=https%3A%2F%2Fopen.spotify.com%2Fuser%2Fmeghankix%3Fsi%3DHuNp6pUkQn-7KXuPJmid3g&e=AT1-pZvyayPwirVbWq5mv0rw-F9MJnzu4MHa61AT7Lv7cD2RYLeF_YitW31Aha7jaolPM1juHIxcNbCA4E85NWvpyk7d-RO6xibfazPy7FWhlR1zNzyH)
CHEFS WITHOUT RESTAURANTS
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Things mentioned: Kevin Kelly's 1,000 True Fans (https://kk.org/thetechnium/1000-true-fans/) and Alex Hormozi talking about monetizing a small following (https://www.youtube.com/watch?v=puBlCNUyLw4)
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