Chef Imrun Texeira is the chef and owner of Wanderlust (https://www.instagram.com/wanderlust.dining) , a personal chef service based in Toronto, Canada focused on blind tasting menus. Whether you currently have a personal chef business, want to start one, or are any type of culinary entrepreneur, this episode is packed with valuable tips on growing a food business.
Imrun’s worked in some of the world's best and most influential restaurants, including Noma in Copenhagen. Most recently, he was named as a recipient of the Top 30-Under-30 (https://www.foodserviceandhospitality.com/meet-the-top-30-under-30-winners/15/) Award for hospitality leaders in Canada, and as a rising talent in North America by The Art of Plating (http://theartofplating.com/people/rising-talent-2021-semifinalists/) . He was a semi-finalist on the Food Network’s Top Chef Canada (https://www.foodnetwork.ca/shows/top-chef-canada/chef-bios/imrun-texeira/) Season 8, and a finalist on the Food Network’s Chopped Canada Season 3.
Imrun’s culinary style is often referred to as 'New Canadian Cuisine' as he showcases local produce, foraged ingredients and blends them with flavors and tecniques from around the world.
On the show, we talk about positioning your business and how to stand out from your competitors. We discuss pricing your service, staffing considerations, and customer interactions. Also, Imrun is an ambassador for The Burnt Chef Project, so I asked him to explain what that is, which led to a bigger discussion about mental health and the state of mental health services today. And I wanted to talk about how he plans and markets his menus. Imrun offers either five or ten-course blind diners. That means that the customers don’t know what they’ll be dining on before he serves it. I’m not sure I’m ready to try that with my business yet. I have some challenges just getting people to order some of the more interesting items from a selection menu. For those with personal chef businesses, do you do this? Let me know because I’m interested. As always, you can hit me up on Instagram @chefswithoutrestaurants (https://www.instagram.com/chefswithoutrestaurants) . My DMs are open.
IMRUN TEXEIRA
Imrun's Instagram (https://www.instagram.com/imrun.texeira)
Imrun's Website (https://www.imruntexeira.com/)
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Over the past 30 years, the world of the personal chef has grown in importance to fulfill dining needs. While the pandemic certainly upended the restaurant experience, it allowed personal chefs to close that dining gap. Central to all of that is the United States Personal Chef Association.
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