028 Chris Cochran (Huntress) on Podcasting as a Cheat Code for Life

Today’s guest is Chris Cochran, Advisory CISO & Chief Evangelist at Huntress and Co-Founder & Chief Creative Officer at Hacker Valley Media. Chris joins Ethan Beute to share how to measure success through aided recall, then unaided recall.
Among the pieces of advice, you’ll learn from Chris about podcasting and how to structure your show, guesting, and getting started.

Takeaways:

The most important role of an evangelist:
- It lies in their capacity to connect individuals through the power of storytelling. Chris believes that stories hold significance in the human experience. It is their skill to convey information in a manner that resonates emotionally, enabling that information to embed itself deeply in someone’s head.
Chris emphasizes the exceptional aptitude for forging meaningful connections and fostering effective communication. By possessing an innate ability to amplify the impact through compelling narratives and captivating content, transcends outreach and achieves remarkable scalability.
Chris discusses the realm of cybersecurity known as Threat Intelligence. Threat Intelligence is a domain that harnesses the power of storytelling to provide contextual understanding to cybersecurity organizations. This empowers individuals to comprehend the intricacies of cybersecurity and maintain a strong relationship with their target audience. In order to master the art of storytelling, Chris urges professionals to ask themselves: "How can we elevate storytelling to catalyze a change within our industry?"
While discovering the role of Chief Evangelist, Chris immersed himself in every episode of this podcast. This experience not only validated his beliefs but opened a deep understanding of Evangelism. Chief Evangelist lies in prioritizing the audience—neglecting to consider the audience undermines effective communication.
For aspiring evangelists, practice keeping some stories in the back pocket at their disposal. Stories serve the dual purpose of underlying motivations driving their pursuits and forging meaningful connections. Chris encourages individuals to research the subject matter beforehand, fortifying their responses with a solid foundation. Leaving an impression on podcast hosts or event attendees, you make yourself memorable for the audience.

Quote of the Show: