001 Randy Frisch (Uberflip) on Transitioning from CMO to Chief Evangelist

Ever wonder what it takes to become Chief Evangelist? What steps should you take? We take on those questions and more right here in Episode 001.

Today’s guest is Randy Frisch, Co-Founder-and-CMO turned Co-Founder-and-Chief-Evangelist at Uberflip. Randy joins Ethan Beute for the first time and shares what it means to be a Chief Evangelist at your company - supporting the people and teams around you.

Tune in to our very first episode - you'll learn a ton.

Takeaways:

Before you take on the role of Chief Evangelist, you should already have experience evangelizing.
Put community first because your community includes people who are not customers yet.
You want to evangelize your category, not your product.
To better evangelize with prospects and customers, create a narrative about the status quo, your point of view, and your company that people can buy into.
Creating frameworks. Frameworks make it easier to establish ways for people to understand, buy, and adopt your product. You're not establishing anything new, but you're framing things in a way that helps people understand, talk about, and achieve the benefits.
Makes sure to focus on the problem. Without focusing on the problems, you run into a likelihood or propensity to oversell.

Quote of the Show:

“You have the opportunity to experiment in this role and you need to embrace that.” (44:32)

Links:

Twitter: https://twitter.com/randyfrisch
LinkedIn: https://www.linkedin.com/in/frischrandy/
Website: https://www.uberflip.com/
Book Link: https://www.amazon.com/dp/B07NPDQR4F/ref=tsm_1_fb_lk
Podcast: https://b-rand.com/podcast/

Ways to Tune In:

001 Randy Frisch (Uberflip) on Transitioning from CMO to Chief Evangelist

Listen On

Recent Episodes