Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc.
In this clip, she answers our standard, opening question about the most important job or role of a Chief Evangelist. In short: humanizing the problems our customer face and generating buyer demand in the process.
Check out Episode 002 on Demand Generation as Chief Evangelist with Jen Allen ...
Apple Podcasts: https://podcasts.apple.com/us/podcast/002-jen-allen-challenger-on-demand-generation-as-chief/id1652687400?i=1000585749648
Spotify: https://open.spotify.com/episode/6wHpHDlnVCHkHVd7WGupWi
ChiefEvangelist.com: https://www.chiefevangelist.com/002-jen-allen-challenger-on-demand-generation-with-evangelism/