Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc.
In this clip, she shares the process by which she came to the realization that evangelism was incredibly effective for demand generation among ideal buyers. She shares the types of LinkedIn direct messages she was receiving from senior-level executives - and why they were reaching out that way.
Check out Episode 002 on Demand Generation as Chief Evangelist with Jen Allen ...
Apple Podcasts: https://podcasts.apple.com/us/podcast/002-jen-allen-challenger-on-demand-generation-as-chief/id1652687400?i=1000585749648
Spotify: https://open.spotify.com/episode/6wHpHDlnVCHkHVd7WGupWi
ChiefEvangelist.com: https://www.chiefevangelist.com/002-jen-allen-challenger-on-demand-generation-with-evangelism/
