003 Highlight 9 - Jim Kalbach (MURAL) on Category Design and Collaborative Intelligence

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more.

He served as VP of Customer Experience at MURAL before becoming Chief Evangelist.

In this clip, Jim provides his perspective on the seasonal nature of company strategy and the Chief Evangelist role. He speaks to category design or category creation, as well as corporate acquisition.

See or hear the full conversation with Jim ...

YouTube: https://youtu.be/CqSC1W4q9lk

ChiefEvangelist.com: https://www.chiefevangelist.com/003-jim-kalbach-mural-on-the-4-cs-of-evangelism/

Apple Podcasts: https://podcasts.apple.com/us/podcast/003-jim-kalbach-mural-on-the-4-cs-of-evangelism/id1652687400?i=1000586553557

Spotify: https://open.spotify.com/episode/4pOZjtQZ5qmIC2dpYuDinN

Amazon Music: https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/episodes/2b4758fe-a42c-4150-bec3-90583e97d244/chief-evangelist-with-ethan-beute-003-jim-kalbach-mural-on-the-4-c%E2%80%99s-of-evangelism