Today’s guest is Collin Mitchell, Head of Sales at Humantic AI and Podcast Host for the Sales Transformation Podcast. Collin joins Ethan Beute and shares that the most important job is evangelizing the problem you solve, not the product you sell. Collin also discusses why evangelism for Humantic AI and what it means to work with it. Don’t forget to listen in on Collin giving his advice on how to connect with influential people in a sales space! What an amazing episode! We learned so much!
Takeaways:
- The most important job as an Evangelist is to evangelize the problem you solve, not the product you sell. You want to be the thought leader in that space that people can seek and learn from.
- Why evangelism for Humantic AI? Humantic AI helps by getting inbound leads but causes lots of confusion and questions since it is a new thing to others. Humantic AI helps people sell to the PERSON, not to the PERSONA.
- One tip Collin shares is to be a good evangelist, you need an enemy. For Evangelists, it’s the persona and the sequencer to shoot messages at them.
- People buy from people, people follow people, not brands. It is so important to have a relationship with your buyers. Providing them with a personal relationship can create a strong bond.
- You want to always build a network of people to share conversations and learning with. Bouncing ideas and information off one another will help with communication in your workplace and with customers. Communication is key.
- When a customer is having a problem, listen to them and bring their concerns back to your company. Making your customer feel heard and listened to is so important when wanting to keep loyal buyers. Bringing the concerns back to the company to work through them is enforced in order to build a better business.
- When starting as an Evangelist, surround yourself with a passionate customer or a team member. Being surrounded by people that you trust at the start of your journey can be beneficial. Go to them if you have any questions and talk to them about any issues or doubts you run into. At some point, everyone will need this role - even if they don’t know, believe, or take it seriously right now.
Quote of the Show:
- “It's not about quantity, it's about quality interactions with people.” (07:25)
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