Today’s guest is Jo Zichterman, Data Evangelist at ZoomInfo. Jo joins Ethan Beute and shares about scaling evangelism by working internally, the value of the human voice, the face in creating/sharing belief, and dealing with belief. Jo also discusses developing a thesis, advancing ideas, and impacting people at scale by impacting all of the customer-facing people. Don’t forget to listen in on Jo giving his advice on understanding if what you’re dealing with is an education gap or if there's something that needs to be addressed and fixed! What an amazing episode! We learned so much!
Takeaways:
- You don’t need to convince anyone that data is useful. Good data has utility and value to help people and organizations but a lot of people don’t understand data’s utility.
- There are things data in and of itself that it can and can’t do. Data has functional limits to what it can provide so, you should be careful about relying on data since it is always changing. At some point, people will have to stop looking at data as the solution and look at their go-to-market strategy, the way they route leads, and how they pick up the pieces when a process fails.
- It is always important to ask a lot of questions at your place of work. Get to know the processes your company goes through. This will help you figure out any mistakes your company runs into since you’ve gathered information.
- If your company does not have a lot of structure, ask how to justify your work and prove the value and contribution of your role. Set up a meeting with your business and talk about where you think your time is best spent and where there are areas where you need to pull in more people who fit those roles.
- In the workplace, you don't need to work as hard to convince people that the thing you have knowledge of (data, etc.) is useful to them. It's much more about them understanding how and when it's useful for themselves.
- When telling a customer about your product, tell them every detail about the who, what, why, how, and when before they search for something else. Being upfront and open about what your product is can be beneficial to keeping them as a client.
Quote of the Show:
- “My job is to be the person people come to with questions, help them understand things, and help them make sense of the world.” (11:46)
Links:
- LinkedIn
- Website
Ways to Tune In:
- Anchor
- YouTube
- Podpage
- Spotify
- Amazon Music
- Apple Podcasts
- Stitcher
