Today’s guest is Shaun Plant, Chief Legal Evangelist at LawVu and Community Evangelist at InView. He joins host Ethan Beute to share a better way forward for lawyers going in-house – leaving the traditional law firm model and becoming proactive business partners with deep legal expertise, supported by software and tools, to make a substantial impact on the company's operations and strategy.
Watch or listen to learn how content creation, certification courses, community building, a business book, activity-based metrics, and visionary leadership come together in a unique role, opportunity, and movement.
Takeaways:
~ The most important role of an evangelist is to believe in the value and impact of their message wholeheartedly, to possess a deep understanding of their audience's needs, and to cultivate personal relationships while connecting industry stakeholders.
~ In-house lawyers should be business partners, not just legal service providers. “There is a better way of working” - being more connected, proactive, and creative, aided by software and tools, to maximize impact on the company's success.
~ The core of the role involves thought leadership, social media, conferences, panels, and similar. He’s also writing a book to define and empower this movement and managing an engaged, 10,000-member community. Success is measured primarily by activity metrics – along with some vision and trust.
~ Most of the content in the community is member-created. It’s tech- and brand-agnostic; though it’s provided by LawVu, they’re careful to keep it focused on the goal of helping people embrace a new way to practice law. – through magazines, a website, a blog, conferences, and matchmatking/networking.
Quote of the Show:
~ “We knew we had a solution, but it was a solution to a problem that the industry we were talking to didn’t want to admit that it had.”
Links Related to This Episode:
~ Shaun Plant on LinkedIn: https://www.linkedin.com/in/shaun-plant-a6705321
~ LawVu: https://lawvu.com
~ InView: https://inview.lawvu.com
~ LawVu on Twitter: https://twitter.com/law_vu
~ Greg Stephenson on LinkedIn: https://www.linkedin.com/in/gstephensonuk
See or Hear More Conversations on Chief Evangelist with Ethan Beute:
~ YouTube: https://youtu.be/SHUclubSMLA
~ Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
~ Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
~ Chief Evangelist: https://www.chiefevangelist.com
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
