In this clip: Jared shares why "attribution is a red herring" that is not working and that is useless. Attach is the thing, not attribution. Attach everything relevant, including marketing, partnerships, or anything else, and compare each of the attaches to the baseline.
In this conversation: Jared Fuller, Co-Founder & CEO at Partner Hacker and Chief Ecosystem Officer at Reveal, joins Ethan Beute in an engaging conversation with Jared about his insights into three types of entrepreneurs, three distinct eras in B2B SaaS, the category of nearbound, and the role of evangelism.
Jared encourages evangelists to embrace their true selves, lead with genuineness and passion, navigate life authentically, and share their stories openly and honesty. This approach helps serve the emerging economy that favors “who” over “how.”
Quote of the Show:
● “We only trust people who’ve been to places we want to go. That’s how we buy today.”
Links Related to This Episode:
● Jared Fuller on LinkedIn: https://www.linkedin.com/in/jaredfuller/
● PartnerHacker: https://partnerhacker.com/
● Nearbound: https://www.nearbound.com/
● Reveal: https://reveal.co/
● The PartnerHacker Manifesto: https://partnerhacker.com/the-partnerhacker-manifesto-trust-is-the-new-data/
See or Hear More Conversations on Chief Evangelist with Ethan Beute:
● YouTube: https://youtu.be/WaXdmLlL7Bs
● Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
● Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
● Chief Evangelist: https://chiefevangelist.com
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
