In this episode:
Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a meaningful community. And evangelism is key to all of this.
In this clip:
Anthony explains the strengths and tasks of evangelists, including the fact that they've done the job and have equity in the conversation they're leading. He captures this in one word: authenticity. And he captures it in one statement: I am one of you.
See or hear this full episode on Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/uEiNSvagycI
- Spotify: https://open.spotify.com/episode/1oFT1C5c5Y4nL6u2Ou0LPl
- Apple Podcasts: https://podcasts.apple.com/us/podcast/019-anthony-kennada-audienceplus-on-evangelists-creators/id1652687400?i=1000607677372
- Chief Evangelist: https://www.chiefevangelist.com/019-anthony-kennada-audienceplus-on-evangelists-creators-and-owned-media/
