Becoming an Evangelist and Driving Top of Funnel with Bill Staikos (Medallia) - Ep 005 Highlight 5

Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led, and how evangelism can drive adoption and transformation throughout the maturity curve, not just at the top of the funnel.

In this clip, Bill shares how he became an evangelist at Medallia after starting as a team leader of solution principals and thought leaders with decade of experience and expertise in the field. He shared his question about adapting what he was doing for a community to do it for a company.

Watch or listen to the full conversation with Bill Staikos on Episode 005 of Chief Evangelist with Ethan Beute ...

YouTube: https://youtu.be/wd8_7XT-B50

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Spotify: https://open.spotify.com/episode/0xun...

Amazon Music: https://music.amazon.com/podcasts/a1a...

ChiefEvangelist.com: https://www.chiefevangelist.com/005-b...