In this episode:
Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a meaningful community. And evangelism is key to all of this.
In this clip:
Anthony offers media companies as proxies for how we can develop strategies to build and monetize an owned audience. He talks through the three funnel stages of rented, owned, and monetized - it's a reframing.
See or hear this full episode on Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/uEiNSvagycI
- Spotify: https://open.spotify.com/episode/1oFT1C5c5Y4nL6u2Ou0LPl
- Apple Podcasts: https://podcasts.apple.com/us/podcast/019-anthony-kennada-audienceplus-on-evangelists-creators/id1652687400?i=1000607677372
- Chief Evangelist: https://www.chiefevangelist.com/019-anthony-kennada-audienceplus-on-evangelists-creators-and-owned-media/
