In this clip, Dan explains how helping people do their jobs better through your evangelism builds affinity in a way that's hard to overstate. You still have to earn the business, but building affinity toward you, your brand, your company, and your product helps. Evangelism seeks to grow the market overall while building affinity toward you.
Our guest in this episode is Dan Steinman, Chief Evangelist at Gainsight. Dan joins Ethan Beute and shares the idea that creating awareness of something that’s making a difference is the most important aspect of the role.
Dan also discusses the three aspects of being a great evangelist, two ways to source insights to generate thought leadership, and why he and his CEO stopped trying to track and measure the ROI of his role. Be sure to listen in on Dan giving his advice on how you can become a better listener to your clients about what does and doesn't work for them.
Ways to watch or listen to this entire episode on Chief Evangelist with Ethan Beute:
-YouTube: https://youtu.be/4K-poj4fX-Q
-Spotify: https://open.spotify.com/episode/4xrZQrO9UMsTnrZpFHgao9
-Apple Podcasts: https://podcasts.apple.com/us/podcast/011-dan-steinman-gainsight-on-building-affinity-as/id1652687400?i=1000597694578
-ChiefEvangelist.com: https://www.podpage.com/chief-evangelist-with-ethan-beute/011-dan-steinman-gainsight-on-building-affinity-as-chief-evangelist/
Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
