Today’s guest is Diana Cabrices, Founder & Fractional Chief Evangelist at Diana Cabrices Consulting, a firm that focuses on the WealthTech industry. Diana joins Ethan Beute to share the benefits of a fractional approach to evangelism for both the evangelist and the company.
In this clip: Diana explains why she's serving companies with category exclusivity and which categories she aligns with. Alignment and shared values are key to adding emotion, humanizing a brand, and serving a niche industry well.
See or Hear This Entire Conversation on Chief Evangelist with Ethan Beute:
YouTube: https://youtu.be/odzhMw0lkeA
Apple Podcasts: https://podcasts.apple.com/us/podcast/013-diana-cabrices-on-becoming-a-fractional-chief/id1652687400?i=1000599928119
Spotify: https://open.spotify.com/episode/1GZgD71uLsnIBJlp3ogRj5
ChiefEvangelist.com: https://www.chiefevangelist.com/013-diana-cabrices-on-becoming-a-fractional-chief-evangelist-in-wealthtech/
