Creating a Case Structure to Reduce Friction with Jo Zichterman (ZoomInfo) - Ep 009 Highlight 7

Today’s guest is Jo Zichterman, Data Evangelist at ZoomInfo. Jo joins Ethan Beute and shares ways to scale the impact of evangelism by working internally and the value of the human face and voice in creating belief. He also shares his path through a high-growth company from customer service through account management to evangelist.

In this clip, Jo shares how they're reducing friction, adding a filter, and protecting time and productivity by creating a case structure for people to request understanding and insights about data and the ZoomInfo products.

Related Links:
* Jo Zichterman on LinkedIn https://www.linkedin.com/in/jo-zichterman/
* ZoomInfo.com https://www.zoominfo.com/

Ways to watch or listen more Chief Evangelist with Ethan Beute:

* YouTube https://youtube.com/@UCryv5kiiAFobu4rfqZcptUw

* Apple Podcasts https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400

* Spotify https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t

* Amazon Music https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/chief-evangelist-with-ethan-beute?refMarker=null

* ChiefEvangelist.com https://www.chiefevangelist.com/