Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led and how evangelism can drive adoption and transformation throughout the maturity curve, not just at the top of the funnel.
In this clip, Bill explains why we should commit to making our agendas and conversations community-led, not just company-led. It's a balance and there are needs and benefits to both approaches.
Watch or listen to the full conversation with Bill Staikos on Episode 005 of Chief Evangelist with Ethan Beute ...
YouTube: https://youtu.be/wd8_7XT-B50
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/episode/0xun...
Amazon Music: https://music.amazon.com/podcasts/a1a...
ChiefEvangelist.com: https://www.chiefevangelist.com/005-b...
