In this clip: Udi explains how the Chief Evangelist title, role, and job description were co-created with Gong CEO Amit Bendov. It began with a project he'd be excited about and continued by layering in pieces at the intersection of company needs and personal strengths and interests.
He offers Guy Kawasaki at Apple and Canva and Jon Miller at Demandbase as examples.
In this episode:
This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community.
Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accounts, what his quarterly KPIs include (like influenced and impacted revenue), and more!
Watch or listen to this full conversation on Episode 042 of Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/OJ1egx1k0fQ
- Apple Podcasts: https://podcasts.apple.com/us/podcast/042-udi-ledergor-gong-on-igniting-demand-and-evangelism/id1652687400?i=1000637510246
- Spotify: https://open.spotify.com/episode/3rW9ppcXUqAi2wJaMUkghl
- Website: ChiefEvangelist.com
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
