In this clip: Pablo defines a point of view, the wrapper or package to deliver your message. The base ingredients are the state of the world today, the problem with it, the ramifications of the problem, the new way of doing things, and the future state with the new solution in place (including use cases).
In this episode: Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers, joins host Ethan Beute to discuss category design, evangelism, and community.
Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic use of messaging and communication to influence various facets of your business, spanning from HR and employee experience to biz dev and customer experience.
It's not just about content creation but also includes the essential steps of planning, testing, and continuously refining and realigning your message for superior outcomes
See or hear more of Episode 038 featuring Pablo Gonzalez on Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/wxycf1fM9Dc
- Apple Podcasts: https://podcasts.apple.com/us/podcast/038-pablo-gonzalez-on-your-point-of-view-and/id1652687400?i=1000630259331
- Spotify: https://open.spotify.com/episode/04IbBHP2xccZ3c02YxrPzf
- Chief Evangelist: https://www.chiefevangelist.com/038-pablo-gonzalez-on-your-point-of-view-and-content-leverage/
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
