In this clip, Dan shares how he and Gainsight CEO Nick Mehta thought about tracking and measuring the success of evangelism. He was uncomfortable without clear outcomes as Chief Evangelist. Listen in as he shares what they started tracking but ultimately realized the numbers don't tell them anything meaningful. Ultimately ... it was "a waste of time."
Our guest in this episode is Dan Steinman, Chief Evangelist at Gainsight. Dan joins Ethan Beute and shares the idea that creating awareness of something that’s making a difference is the most important aspect of the role.
Dan also discusses the three aspects of being a great evangelist, two ways to source insights to generate thought leadership, and why he and his CEO stopped trying to track and measure the ROI of his role. Be sure to listen in on Dan giving his advice on how you can become a better listener to your clients about what does and doesn't work for them.
Ways to watch or listen to this entire episode on Chief Evangelist with Ethan Beute:
-YouTube: https://youtu.be/4K-poj4fX-Q
-Spotify: https://open.spotify.com/episode/4xrZQrO9UMsTnrZpFHgao9
-Apple Podcasts: https://podcasts.apple.com/us/podcast/011-dan-steinman-gainsight-on-building-affinity-as/id1652687400?i=1000597694578
-ChiefEvangelist.com: https://www.podpage.com/chief-evangelist-with-ethan-beute/011-dan-steinman-gainsight-on-building-affinity-as-chief-evangelist/
Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
