In this clip: Udi explains the approach B2B brands are taking to category creation and to marketing in general. Inspired by B2C brands, we're becoming more human, communicative, and approachable.
In this episode:
This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community.
Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accounts, what his quarterly KPIs include (like influenced and impacted revenue), and more!
Watch or listen to this full conversation on Episode 042 of Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/OJ1egx1k0fQ
- Apple Podcasts: https://podcasts.apple.com/us/podcast/042-udi-ledergor-gong-on-igniting-demand-and-evangelism/id1652687400?i=1000637510246
- Spotify: https://open.spotify.com/episode/3rW9ppcXUqAi2wJaMUkghl
- Website: ChiefEvangelist.com
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
