In this clip: Martin explains that whether you're talking to internal or external stakeholders, the Chief Evangelist must make believers. Make them believe in the why and in the how behind what you're doing. This is especially important in the subscription or retention economy.
In this episode: Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief Evangelist in crafting bigger, more persuasive narratives that instill belief in the ”'why” and “how” behind your vision.
Learn his path from journalist to analyst to marketer to evangelist and his process of establishing the evangelist roles within a few different organizations. Hear the unique skills and value built at each stage of his career journey that allowed him to find success with evangelism.
See or Hear This Full Episode of Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/oGHkDz3QhWs
- Spotify: https://open.spotify.com/episode/2WDl3qTVoXp3h6Bf1DxGTL
- Apple Podcasts: https://podcasts.apple.com/us/podcast/040-martin-schneider-annuitas-from-journalist-to-analyst/id1652687400?i=1000632652048
- Chief Evangelist: https://www.chiefevangelist.com/040-martin-schneider-annuitas-from-journalist-to-analyst-to-marketer-to-evangelist/
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
