Today’s guest is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage and podcast host of Leveraging Thought Leadership. Bill joins Ethan Beute to share how to get ideas into the mind space of the people you’re trying to reach.
Bill describes how to create client connections through podcasting, how evangelists and thought leaders can partner for success, and how to reach and engage people both emotionally and rationally.
In this clip, he talks through personal brands, corporate brands and brand promises, and idea brands - which he calls "idea platforms." Ideas need brands - if they get attached to people or companies, their potential gets limited.
Learn more from Bill on the full episode on Chief Evangelist with Ethan Beute:
YouTube: https://youtu.be/7EI2Nvz0FJo
Spotify: https://open.spotify.com/episode/0pTxoH7pi8oStp0sPOoB2l
Apple Podcasts: https://podcasts.apple.com/us/podcast/014-bill-sherman-on-the-practice-of-thought-leadership/id1652687400?i=1000601245893
ChiefEvangelist.com: https://www.chiefevangelist.com/014-bill-sherman-on-the-practice-of-thought-leadership/
