Today’s guest is Jo Zichterman, Data Evangelist at ZoomInfo. Jo joins Ethan Beute and shares ways to scale the impact of evangelism by working internally and the value of the human face and voice in creating belief. He also shares his path through a high-growth company from customer service through account management to evangelist.
In this clip, Jo talks through the challenges of tracking and measuring the value of the work of evangelism and the job of an evangelist. ROI and attribution are consistent topics in these conversations because, as it is in so many other contexts, it's equally difficult and important to do.
Related Links:
* Jo Zichterman on LinkedIn https://www.linkedin.com/in/jo-zichterman/
* ZoomInfo.com https://www.zoominfo.com/
Ways to watch or listen more Chief Evangelist with Ethan Beute:
* YouTube https://youtube.com/@UCryv5kiiAFobu4rfqZcptUw
* Apple Podcasts https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
* Spotify https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
* Amazon Music https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/chief-evangelist-with-ethan-beute?refMarker=null
